1. Blog for Business: Blogging for business is free and is an excellent way to attract thousands of potential customers to your website, increase your search engine rankings, and boost company credibility. Regularly posting a blog also builds loyal readership and attracts more people to your website. Much has been written in the past year or two about the value of blogging for Realtors.
2. Comment on Blogs: Posting comments on blogs, forums, and discussion boards related to your target market and industry is a great way to increase site traffic. Use these platforms to post comments, get consumer feedback, and search for industry updates. Posting relevant and helpful comments increases your credibility and lures more readers to your website. After every comment, include a link to your blog or website to increase targeted traffic.
3. Socialize Online: Social media sites effectively integrate your business into the online community and help with your website promotion, providing your company with result-driven online exposure. They're great places to post inbound links to your website and are a way to express industry expertise. Social media sites allow you to post recent news, company events, company information, discussion questions, and other useful tools used for building solid online relationships.
4. Bookmark Your Business: Bookmarking your online articles, blogs, and website in specific categories on a social bookmarking site, such as Digg, allows you to reach out to your target market. These sites permit you to share web content with others and allow them to vote on it. If this content becomes popular among viewers, it will be voted to the front page of the bookmarking site and be viewed by thousands of potential clients.
5. Utilize RSS Feed: RSS feed allows you to reach subscribers interested in what your company has to offer. RSS feed is similar to emails since they're both sent to subscribers, providing them with updated information. RSS feed makes it easy for subscribers to be alerted immediately and allows them to click on the link to your website. Using email together with RSS feed will increase your client base and increase site traffic.
6. Post Articles: Online article directories allow you to place niche-oriented articles into specific categories, targeted at your specific market. For example, if your real estate company writes an article for ezinearticles.com and submits it under the real estate category, you'll attract and reach viewers who are specifically searching for your articles.
7. Record Podcasts: The vocal and interactive aspects of audio podcasts are usually more enticing and entertaining than simply reading articles and information from a computer screen. Podcasts are free and can be used to help people through a step-by-step process, share knowledge quickly and effectively, or entertain. According to Pew Internet and American Life Project, about 19% of Internet users say they've downloaded a podcast.
8. Host Teleclasses: Signing up for teleclasses benefits customers because they're free and provide useful and informative tips. Customers will associate the information they receive from your teleclasses with your company's success and dedication to the industry. Customers will be more likely to trust your business operations and products / services, making the buying decision a simple one. The benefits from teleclasses are increased sales, more referrals, a rise in customer loyalty, and increased site traffic.
9. Post Video: Placing videos and audio on YouTube is a great way to get your company online exposure and drive traffic to your website. Video provides a personal connection to customers and allows you to show them how certain services are done, how you work, how the company works, how your product works, and so much more. Developing a video for YouTube also benefits your company tremendously because it's an excellent tool for website marketing.
10. Publish Free Reports and Ezines: Sharing free tips and information about your industry through free reports and ezines can benefit consumers' lives, helping them become better educated, solve a problem, or change their future actions. Providing well-researched and helpful information to consumers builds customers' trust in your company, making them more likely to purchase your products / services.
11. Send Optimized Press Releases: Bring your brand name to life with a well-crafted, optimized press release. If your business has remained at a steady rate for years now, the right press release can gain your company credibility in the industry, recognition, and overall exposure. These results lead to company growth and incredible success.
12. Place / Swap Ads with Other Ezines in Your Niche: Seek out other ezines in your niche whose publishers might be interested in swapping ads. In addition to, or instead of, swapping ads, you could also purchase ad space in an ezine in your niche that has a large circulation. If you pay to place an ad, for best results run it for a minimum of three consecutive issues.
Since many of these website promotion and marketing platforms can be time consuming and search engine optimization oriented, you may want to consider a professional web copywriter, or SEO copywriter. The right web copywriter can provide result-driven SEO services, effective website marketing services, and increase online exposure.
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