No, I'm not trying to get you happily involved with some new supplement here. The vitamins I am referring to above are for getting and keeping a healthy dose of enthusiasm for your sales career rather than getting you physically healthy. Take a daily dose of the following vitamins, and you'll start closing more sales and achieving more success:
Vitamin D -- DISCIPLINE
Discipline is having the ability to do what you don't want to do when your motivation to do it is temporarily gone. Discipline helps you to control your mind and protect your body from the daily pain of rejection that a selling career can bring. After all, if you're prospecting and giving presentations, you're being rejected.
Discipline will help you make one more call after a rejection because your daily goal is always to end on a positive note.
Discipline will get you out of bed in the morning to face each new selling day with a positive outlook.
And it will help you serve your clients better by returning calls and handling challenges as quickly and effectively as possible rather than procrastinating.
Think about how disciplined you are in your career. Be honest and note any flaws you may have in this regard. Then discipline yourself to start working on improvements in those areas -- starting today.
Vitamin E -- ENTHUSIASM
People will make buying decisions based more on your enthusiasm for your product or service than on your product knowledge. Don't believe it? Pay attention the next time you feel motivated to make a purchase for yourself. It'll be fairly likely that the salesperson uses the product themselves, or would if they could afford it. They are excited about the features and the benefits that its owners experience. And they communicate that enthusiasm from start to finish. So, you can't help but want one, too.
Vitamin B -- BELIEVABILITY
This vitamin works in close connection with Vitamin E above. If you don't truly believe that your product or service is exceptional and you cannot relate the details of its benefits honestly, people will know. They'll recognize insincerity in your voice, body language or even in your eyes...and they just won't buy.
Vitamin C -- COMPREHENSION
Not only must you comprehend the value of your product or service, you must also understand the emotional states of your potential clients.
If you are in retail, there's bound to be a reason your customer is considering the purchase of that shiny car, expensive pair of jeans, lovely new home, beautiful dress or finely tailored suit. You want to find out and build on those emotions until you have their credit card or check in your cash drawer.
In business sales, purchasing agents or committees want to make wise decisions because they then become the heroes for the company. There's a certain emotional satisfaction and perhaps some recognition or reward in finding a good solution to a company challenge.
Vitamin A -- APPLICATION
When you learn new strategies and techniques for your selling profession -- and you should be doing that all the time -- it's essential that you apply them as soon as possible to a real-life sales situation in order to start benefiting from them. If you don't, your old reflexes will quickly have you reverting back to those ineffective, previous sales methods that just weren't cutting it before. Application is what helps you develop these new habits and enables you to achieve new, higher levels of production.
Now, don't forget to take your vitamins!
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